UF Football – Conceptual Social Media Redesign
This self-initiated project was born out of a desire to reimagine the University of Florida Football team’s digital presence. Unsatisfied with the existing creative direction, I set out to explore how I could apply my own design style and strategic approach to elevate the team’s social media.
The exercise allowed me to push creative boundaries in the sports world—an industry I aspire to grow within—by experimenting with bold visuals, modern layouts, and storytelling that better captured the energy of Gator football. More than a design project, it was an exploration of how fresh creative can enhance fan engagement and bring new life to a storied program.
