03
MIKA G. Creative
DETAILS
CREATIVE STRATEGY
ART DIRECTION
2025
Developed digital marketing and creative work across fashion, beauty, interiors and lifestyle brands. From social strategies and campaign concepts to art directing shoots, designing content and managing paid media, my role looked different for every client. The constant was understanding what made each brand distinct and finding the strongest way to bring that to life.
PROJECT
DESCRIPTION
ROLE
Director of Digital Marketing & Creative Strategy
SCOPE
Creative Strategy, Art Direction, Social Media, Content, Design, Paid Media
AGENCY
Mika G. Creative
SELECTED CLIENTS
Violet & Grace, Apteka, Art + Loom, Privato Skin
For South Beach fashion boutique Violet & Grace, I supported social media management, content creation and brand photoshoots while contributing creative direction for the account. Alongside the clothing and brands carried in-store, Violet & Grace had its own signature bags and wallets, which gave us an opportunity to create more distinctive product-focused content. I led a concept placing the accessories in unexpected settings and compositions, creating playful, editorial imagery designed to stop the scroll and draw more attention to the boutique’s signature pieces.
DESIGNING THE FEED AS A WHOLE, NOT JUST THE INDIVIDUAL POST.
Apteka came to the agency at the beginning of its marketing journey with a product and a logo, but without an established visual identity around them. I took a larger role in developing the early creative direction, exploring how the brand should look, feel and show up visually as it entered the market. With no original photography or campaign assets to work from yet, I had to think beyond traditional product content, finding creative ways to introduce the shave oil, build a recognizable aesthetic and give the brand a visual foundation it could grow from.
BUILDING A VISUAL WORLD BEFORE THE BRAND HAD THE CONTENT TO FILL IT.
Art + Loom was a luxury rug brand rooted in art and interior design, with an established visual identity I needed to understand rather than reinvent. I managed and created social content across feed, stories, campaigns, events and community engagement, while also developing concepts for photoshoots and paid creative. The challenge was learning to design within someone else’s creative world—translating the brand’s distinct use of color, texture and composition into digital content without losing what made it uniquely Art + Loom.
DESIGNING THROUGH THE BRAND’S POINT OF VIEW.
Privato Skin had an established clientele, but its visual presence didn’t yet reflect the exclusivity of the brand. Working from Mika’s creative direction, I helped translate that positioning into content, supporting two full days of photography across multiple locations to build an elevated visual library centered around luxury, privacy and high-end skincare.
THE BRAND WAS ALREADY EXCLUSIVE. THE DIGITAL EXPERIENCE NEEDED TO FEEL THE SAME.
